It’s well known that fuel stations and convenience stores rely on incremental revenue from in-store purchases to drive most of their profits, so it’s no wonder that Circle K elected to re-evaluate their store lighting. They hoped to influence customer purchase decisions – specifically in the coffee and donuts area.
We used a combination of products to meet their needs. For ceiling fixtures, we used a custom recessed fixture with a special beam angle and adjustable (gimbal) head to allow stores to shine the fixtures where they need them. We also used a specially designed super high-output flexible strip light in an aluminum channel to create a linear bar light. All of these fixtures were low voltage and designed to plug directly into our custom power supplies, minimizing wiring at installation.