Circle K

Custom linear light bars and recessed fixtures to draw customers to the coffee area of the store and drive secondary purchases.

It’s well known that fuel stations and convenience stores rely on incremental revenue from in-store purchases to drive most of their profits, so it’s no wonder that Circle K elected to re-evaluate their store lighting. They hoped to influence customer purchase decisions – specifically in the coffee and donuts area.

We used a combination of products to meet their needs. For ceiling fixtures, we used a custom recessed fixture with a special beam angle and adjustable (gimbal) head to allow stores to shine the fixtures where they need them. We also used a specially designed super high-output flexible strip light in an aluminum channel to create a linear bar light. All of these fixtures were low voltage and designed to plug directly into our custom power supplies, minimizing wiring at installation.